I work with mission-driven founders and leadership teams to shape the product strategy, align the team, and get useful AI work into real hands.
JustGiving had the brand and the platform, but no crowdfunding product. I led the strategy, team, and delivery from zero and built it into the UK's category leader for personal fundraising.
Before AI became impossible to ignore, Lightful had no organised capability to move on it. I recognised the potential early and built and led the first cross-functional AI Squad, turning that urgency into shipped product work.
BRIDGE had real potential but it was not yet driving the business. I refocused the product around retention and expansion, built the measurement discipline to back it up, and made it the company's primary revenue engine.
Whether you need executive product leadership, hands-on AI delivery, or both, I help teams make sharper bets and turn them into working product.
Clarify where AI creates real advantage, where it does not, and what is worth building first.
Ship AI features with the right product thinking around trust, adoption, measurement, and governance.
Build the loops, experiments, and product habits that turn early traction into durable growth.
Give leadership, product, design, and engineering a shared plan clear enough to execute.
I work either as a senior product leader inside the team or as a focused partner for AI, product strategy, and delivery.