Red Team your application experience
For anyone running a course, fellowship or programme with an application process.
Everything after someone lands on your site. Do they apply? Do the right ones get through? Do they start, finish, and go on to do something useful?
Week one, the reviewI go through the whole process as an applicant, from your homepage to your decision email. I map the tools and hand-offs behind it, find where people drop out, and talk to a few recent applicants and whoever runs it. You get a written review with recommendations, ranked by effort and impact.
Then, if you want it, version 2I build the improved journey in the tools you already use, with measurement in place. One to two weeks. Working, not a prototype.
The result: a smoother, more efficient application process, where the right people get through and your team spends less time getting them there.